Problem
Our mission is to generate revenue growth by connecting businesses, creators, and users through seamless online shopping experiences.
User Segment & Revenue Streams
User Persona
Approach
As advertising (97%) accounts for the majority of revenue, shopping and creator subscriptions generate a relatively small portion.
Instagram Shopping facilitates the connection between shoppers and customers by providing product display and shopping capabilities, including checkout options and order fulfillment. Subsequently, sellers are responsible for logistics and support systems. However, there are certain challenges associated with shopping on Instagram.
To address these challenges, we propose implementing an AI-driven solution. This solution would introduce a button on every post, which would manually detect objects. The Instagram AI would then assist users in describing the type of object and provide information on which seller is selling it on Instagram or on a website.
We would create a separate shopping section where users can search for any category of product. The shopping section would display recommended products based on users’ likes, posts, or reels.
Added live story feature on explore page where user interest product would be sold live where quality product and trustworthy creators would be sold. In order for businessmen to be known by new users, it would be beneficial for them.
Solutions
Impact vs Effort Graph
First: Implementation of AI
Efforts: High
Requires advanced AI development for object detection.
Implementing the AI is difficult in a complex instagram feed.
Impact:
High Increasing user retention and engagement from AI.
Reduces the time and efforts of user to finding the product on other app like amazon, flipkart etc.
Second: Shopping from instagram
Efforts: High
Creating a secure payment gateway.
Need high level machine learning for personalization content of each individual user.
Impact: Medium
Increase monetization of instagram.
Verified listing of seller which helps the user to trust more.
Third: Live Shopping
Efforts: Medium
Making sever farm to hold high audience and live streaming feature.
Integrating the payment and order product also with live chat, direct interaction is a complex process.
Impact: High
Increase Engagement of buyer and creator.
Trust, buying would be increase from instagram.