CheQ
Problem
The purpose is to evaluate the user interface and experience of the Steam application, pinpointing what it does well, where it falls short, and potential aspects which can be enhanced. Within the fierce rivalry of digital gaming, Steam has claimed its stake as a leading platform boasting a global user base in the millions. Yet, the escalating influx of games and apps competing for the spotlight escalates the challenge of maintaining user engagement and delivering an impeccable gaming journey.
Objective
Clearly define the goal of your case study.
Reduce the 30-day churn rate by 25% over the next 2 quarters by improving early engagement and habit formation - without increasing reliance on real-money fantasy games. Improvements in retention are expected to drive sustainable ARPU (Average revenue per user )
growth over time.
What are you trying to improve, change, or solve?
We are trying to improve discoverability of the game as the player have many choices to make so by helping user to play there favourite game.
Habit formation is essential to reduce early churn and create a sense of continuity and value in the user's
User Journey
User Persona
Pain Point
Low Discoverability of Relevant Games
Cluttered UI / Overwhelming Home
Lack of Social/Multiplayer Features
Reward System Needs Improvement
Solutions
Solution 1:
Remote Game Downloads on PC: Users can remotely download games on their PC through the mobile app.
Success Metrics
